We're passionate about leveling the playing field, equipping smaller companies with the same powerful growth strategies used by tech giants like Meta.
The Problem ⚠️
Tech products often hit a wall when it comes to turning early traction into lasting, scalable growth.
Struggling with User Acquisition 🚧
Battling Churn and Low Retention 📉
Facing Monetization Hurdles 💸
Uncertainty to Hire Growth Talent 🧑💼
The Solution ✅
Product-Led Growth (PLG): A strategy where the product itself drives user acquisition, retention, and monetization, letting users experience value and naturally convert to paying customers.
Explore examples of how we’ve implemented Product-Led Growth strategies at Meta and other leading companies, transforming products to drive scalable user acquisition, retention, and monetization.
Struggling with User Acquisition 🚧
It’s tough to grow when relying heavily on expensive paid channels and facing friction in onboarding new users.
Our Successes 🏆
- Optimized Paid Ads Campaigns for WhatsApp Business to drive higher conversion rates and reduce cost per acquisition (CPA).
- Improved Instagram Logged-Out Experience, boosting user signups by enhancing the lead generation process.
- Enhanced ASO for Facebook, Instagram, and WhatsApp, driving increased downloads and installs through better App Store Optimization.
- Improved SEO for Facebook Content, increasing organic traffic and new user acquisition
- Removed Friction in Facebook and Instagram Business Page creation Flows, increasing business user registration and activation.
Battling Low Retention 🔄
Keeping users engaged is hard when they don’t see value quickly, leading to high churn and lost opportunities.
Our Successes 🏆
- Optimized First-Time Business User Experience on Facebook and Instagram to drive faster “aha moments” and improve retention during trials.
- Simplified the onboarding process with intuitive flows and educational materials, driving higher engagement and improving LTV by empowering small businesses to adopt key features quickly.
- Personalized in-app prompts and tooltips for business users on WhatsApp, highlighting underutilized features, driving ongoing engagement and boosting product adoption, retention, and LTV.
- Optimized Re-engagement Channels (notifications, emails) on Facebook and Instagram to reactivate churned users and further increase active users’ engagement.
- Improved Ads Objective Recommendations on Facebook and Instagram, ensuring businesses choose personalized high-performing options, driving retention and CLV.
Facing Monetization Hurdles 💸
Converting free users to paid plans feels like an uphill battle, and maximizing revenue from existing customers is often a challenge
Our Successes 🏆
- Refined Freemium Model for Meta Verified subscription, strategically balancing feature access to incentivize free users to upgrade and enhance monetization potential.
- Optimized Pricing Models for Meta Verified subscription, introducing tiered plans and personalized value propositions to boost free-to-paid conversions and maximize monetization.
- Implemented Dynamic Upsell and Cross-Sell Strategies on Facebook, WhatsApp, and Instagram, using data-driven insights to personalize offers, increasing ARPU and CLV.
- Optimized ads budgets for top Meta advertisers using predictive models, boosting ROI and encouraging increased spend through personalized budget recommendations.
- Customized Value Propositions and Payment Flows for Meta paid products, optimizing reactivation offers and checkout experiences to improve retention and recurring revenue.
Uncertainty to Hire Growth Talent 🧑💼
Companies struggle to identify and recruit the right growth talent, hindering their ability to build teams that can effectively drive user acquisition, retention, and monetization.
Our Successes 🏆
- Built High-Performing Growth Teams for SaaS Startups by sourcing and hiring specialized talent that drove user acquisition, retention, and monetization.
- Designed a Scalable Hiring Framework at Meta, ensuring an efficient process to consistently recruit top growth talent.
- Created a Comprehensive Talent Onboarding Program at Meta, accelerating new hires’ productivity and ensuring seamless integration into growth teams.
- Sourced Global Growth Talent for Meta's international success, driving successful product localization and user acquisition strategies across continents.
Why Us? 💼
- Faster Impact ⚡: Growth is a mindset developed through years of learning and experience. By working with us, you gain instant access to world-class growth expertise and proven strategies, and achieve improvements in key growth metrics quickly and effectively.
- Unmatched Expertise 🏆: The growth practice was pioneered at Meta, where we refined our skills in leveraging data and optimizing products for growth. Partnering with us places you at the forefront of industry best practices.
- Global Perspective 🌐: With extensive experience across major markets, including Brazil, China, and the US, we bring a valuable global perspective to your expansion efforts. We help you navigate international markets smoothly.
Contact Us
Get in touch with us to discuss how we can tailor our services to meet your unique business needs.
